A young sales rep called today, telling me about them, and how
they hook up photographers with clients and if I could tell them
How much an image will cost,
She had no specifics on any job, just a general quote,
So I went on to explain and hope she listened and realized
The client tells: I want a photograph, how much will it
cost,
What he is actually saying is:
I want to hire
1.
Camera
2.
Lights
3.
Computer equipment
4.
Software for editing
5.
Assistant (or a couple of them) to carry
equipment
6.
Studio or location
7.
Transport
8.
Office rent
9.
Promotion and website cost so I can find the
photographer
10. Telephone
and internet so I can contact him
11. Income
and sales tax
12. Business
insurance
13. The
Photographers wage to live a life
14. Hours
of his expertise to execute the job.
Maybe that’s why it costs what it does to hire a
photographer, unlike what the latest camera commercial told you.
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